Open at Your Own Risk: A Free Guide to Future Operators

So you want to open a café?

That’s cute.

Before you spend your savings on espresso machines, Pinterest menus, and “aesthetic” chairs — read this.
Open at Your Own Risk is your reality check from someone who’s actually done it. It’s fast, funny, and painfully true.

This free guide breaks down the five harsh lessons every café owner learns the hard way. It’s not here to scare you — it’s here to save you from finding out the expensive way.

If you can read this and still want to open your doors, congrats — you’re built for it.

✅ Inside You’ll Find

• The 5 Realities of Café Ownership — the truths no business plan includes.

• The Mistakes That Sink Most Shops — and how to dodge them.

• Menu Math 101 — what “just one more flavor” actually costs you.

• The Passion Trap — why love for coffee isn’t enough.

• A Glimpse at Café 101 — the next step once you’re ready to build right.

💬 Why It Exists

Because every new operator starts with optimism — and no clue what’s coming.
This guide gives you the honest version of the dream so you can actually make it work.

💸 Call to Action

Download it free.
Laugh a little. Panic a little.
Then grab Café 101 and start building smart.